Blog

Tweet

Many business owners are concerned about offering the same product offered by so many of their competitors and trying to find a way to give their business that unique edge.

Differentiation is an important way that sales people stand apart from the competition and turn a warm lead into a sale. This post will talk about easy ways sales leaders do this to land more clients and close more deals.

1. Go to Work on Social Media When Others are Sleeping

This advice may be met with a little raising of the brows, but it is actually an excellent advise. As counter-intuitive as it may seem, it is best to make your Facebook and Twitter posts during those periods of the day when most of the world is fast asleep.

This includes the after work hours has people are usually very busy during work time and are unable to make the best' of the platform at that time. Go in for the 'kill' during the off-times or when work is out and people are home relaxing, trying to catch up on some online socializing.

The weekend is one of those periods when people use social networks quite heavily. This is an ideal time to make your move and make some interesting posts as you could catch some people with their feet up, sipping on some coffee as they search for a new interesting post to read or watch.

The 8 to 10am period on Saturday mornings may be one of the busiest times for sharing and retweeting. Test the various periods for yourself and see when your posts become more engaged.

2. Be Unique - Talk About Something Not Being Talked About

Everywhere on the internet you go you probably come across something about your area of marketing. Is it really possible to come up with something fresh that no one else is talking about?

It can become quite difficult to find something different to blog about in crowded spaces, so if you are in a niche area that is not so crowded then that is great. If you have the ability to twist things and come up with new angle then that is simply fantastic.

If you are in an area that is saturated, try coming up with content for a relatively under explored niche within that industry.

3. Avoid Becoming the Forgotten One

Business owners must endeavor to build and maintain strong relationships with their prospects. Avoid falling to the concept of being "out of sight, out of mind." Your prospects are more likely to forget about you once they leave your website.

As a prospect you want them to get to know, trust and do business with you when they decide to make a purchase. Build a relationship by making contact at least once per week or per month. Supply them with usable ideas that will position you as an expert in your industry.

These are all actionable steps that you can easily implement and set yourself apart from your competitors.

Jack Harding has is a branding consultant with an extensive marketing background. He enjoys sharing his insights and branding tips on various business blogs. Visit Wish.co.uk to see how they market their brand.